Roku was a full service client where we were responsible for creating a master email template for all of their marketing emails. Our team also created 2-3 emails per week, using the template. I worked with our production and account teams to create assets for all emails. I also worked directly with the team at Roku to make sure their business goals were being met, as well as getting approval from their outside partners (HBO, Showtime, MTV, etc.). Since their content was very video focused, I created a ton of great animated GIFs to showcase new movies and TV shows that were available on their platform while adhering to email best practices.
Agency: Selligent Marketing Cloud (formerly StrongView)
Role: Associate Creative Director