Alyson Coutts
Graphic Designer // New York City


InterContinental Hotels Group, a global hotel company with 5,000+ hotels worldwide, used Selligent to send all marketing and transactional emails for their 15+ brands. Our team of creatives, strategists and production experts created a master template that could be customized into over 30,000 different versions, automatically. This template was updated multiple times a year to keep in line with best practices and new technologies. We also provided creative strategy assistance to the internal IHG team as well as their Agency of Record. 

Agency: Selligent Marketing Cloud (formerly StrongView)
Role: Associate Creative Director