Brand Design Leader Driving Creative Excellence

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Innovative creative lead based in New York City with over 15 years of experience delivering strategic and impactful creative solutions, with a focus on startups, technology, and consumer brands.

  • Specializes in brand creative and strategy with a proven track record of building and leading high-performing teams that consistently produce exceptional work. 

  • Functions as both player and coach — effectively leading and directing teams while actively executing creative work when needed. 

  • Expertise spans brand storytelling and design across digital, video, print, and social channels, with strong knowledge of brand strategy, user experience, and design systems. 

  • Skilled at aligning creative vision with business objectives to drive measurable results. 

  • Thrives in fast-paced, collaborative environments and is dedicated to mentoring and developing creative talent. 

  • Skilled in: people leadership, design systems, creative operations, project management, print production, email design, copyediting, Figma, Adobe Creative Cloud, and making beautiful spreadsheets.

TikTok

TikTok is the leading global short-form video platform that inspires creativity and drives cultural trends through personalized, immersive content experiences.

December 2023 to Present
New York, NY

Head of Global Creative Studio

June 2024 – Present

Promoted to lead a new, high-performing global creative team responsible for delivering visually compelling, strategically aligned content across multiple platforms and channels under the Global Brand & Creative department, reporting to the Global Head of Brand & Creative.

  • Manage a multidisciplinary team of designers, copywriters, and motion designers, balancing hands-on execution with high-level project oversight to maintain brand consistency and foster innovation.

  • Partnered with the Global Brand Standards Team to refine, update, and relaunch TikTok’s brand strategy, visual identity, design systems, and creative operations worldwide.

  • Establish and optimize creative workflows, improving efficiency and enabling seamless collaboration with marketing, product, and communications teams.

  • Lead creative strategy while actively concepting, reviewing, and refining projects to ensure excellence in execution.

  • Mentor junior and mid-level talent, cultivating a collaborative culture that delivers high-quality work under tight deadlines.

Global User Communications Design Manager

December 2023 – May 2024

Hired to build and lead a new global design team focused on user communications, delivering scalable creative assets across in-app content, email, landing pages, and presentations.

  • Developed and optimized a streamlined design request process in partnership with global cross-functional teams.

  • Designed dynamic mobile landing pages supporting priority projects and campaigns, contributing to improved user engagement.

  • Led and coached a high-performing team, managing multiple user communication channels and day-to-day escalations.

  • Delivered scalable, data-informed design solutions, improving asset performance and resolving operational challenges.

Medly Pharmacy

Medly Pharmacy was a healthcare technology company that provided digital pharmacy services, as well as health and wellness solutions. Medly filed for bankruptcy in late 2022 and ceased operations completely as of February 2023.

September 2020 to August 2022
New York, NY

Head of Brand Design

September 2021 – August 2022

Led and grew a team of 8 brand designers, creative directors, and strategists as the senior design leader, reporting directly to the CMO.

  • Cultivated a culture of growth, productivity, empathy, and trust, achieving a 0% turnover rate on the design team during a period of company-wide financial instability.

  • Directed the development and execution of Medly’s creative strategy as the company expanded into new markets and channels, ensuring consistent and impactful brand representation.

  • Oversaw all brand touchpoints, including retail stores, e-commerce, content marketing, sales collateral, and packaging to maintain a cohesive brand experience.

  • Collaborated closely with executive leadership and cross-functional teams to align brand messaging and creative direction across internal and external stakeholders.

Senior Design Manager

September 2020 – August 2021

Partnered with the Senior Design Director to set brand strategy and manage daily operations of the brand design team.

  • Prioritized, briefed, and scheduled projects, ensuring the delivery of high-quality creative work on time.

  • Streamlined team workflows through the development of tools, templates, and process improvements, increasing efficiency and output quality.

  • Created and maintained a comprehensive brand design system and asset library to ensure consistency across channels.

  • Mentored and evaluated team members to foster professional growth and elevate design capabilities.

  • Stayed current with industry trends, integrating best practices to continuously enhance the team’s creative output.

Selligent Marketing Cloud

Selligent Marketing Cloud (formerly StrongView) is an AI-powered marketing automation platform.

January 2014 to December 2018
New York, NY

Creative Director, Selligent Learning

April 2017 – December 2018

Led branding, creative direction, and production of all eLearning training videos for clients and partners, enhancing user engagement and knowledge retention.

  • Collaborated on storyboards, scripts, and screencasts; supported audio recording and editing to deliver polished, effective learning content.

  • Produced animations simplifying complex technical concepts, improving comprehension, and client satisfaction.

  • Consistently delivered high-quality eLearning videos that exceeded project expectations.

Associate Creative Director

January 2014 – April 2017

Key design lead for internal creative agency, conceptualizing and designing email campaigns, display ads, landing pages, and microsites with a focus on mobile and template optimization.

  • Partnered with strategy, client services, and sales teams to create innovative online marketing solutions for client acquisition and retention.

  • Provided creative sales support through lifecycle messaging, storyboarding, and asset development.

  • Managed creative projects for key clients such as Barclaycard, Choice Hotels, Discover, Extra Space Storage, InterContinental Hotels Group (IHG), Overstock, and Roku.

Yesmail Interactive

Data Axle (formerly Yesmail Interactive) is a data-driven marketing and business intelligence provider.

April 2012 to December 2013
New York, NY

Art Director

April 2012 – December 2013

Led design team for East Coast and European clients, overseeing email, landing page, and microsite layouts.

  • Managed and directed a team of 4 designers and copywriters, ensuring delivery aligned with client expectations and deadlines.

  • Initiated and implemented the company’s mobile-responsive email design program, significantly improving user engagement.

  • Collaborated daily with copywriters, production, and account teams to resolve issues and maintain smooth project execution.

  • Served notable clients including Brother International, Coca-Cola, Domino’s, eBay, Feld Entertainment, HP, Intel, Journey’s, Lancôme UK, Marriott, Odwalla, Party City, Scholastic, See’s Candies, and VSP.

Seamless

Seamless is a food delivery platform that provides on-demand ordering and delivery services from local restaurants. 

August 2007 to February 2012
New York, NY

Senior Graphic Designer

August 2007 – February 2012

Served as the company’s second in-house designer, managing all offline and email marketing design projects.

  • Designed and oversaw production of sales and marketing materials, ensuring timely approvals and delivery.

  • Partnered with email marketing teams to develop visually compelling, effective lifecycle and event email campaigns aligned with best practices.

  • Led design efforts supporting SeamlessWeb’s rebrand launch, including three national out-of-home advertising campaigns that boosted customer acquisition.

  • Mentored junior and freelance designers to maintain quality and meet deadlines.

Rensselaer Polytechnic Institute (RPI)

RPI is a private research university known for its emphasis on science, engineering, and technology.

Troy, NY 

Bachelor of Science

Graduated Magna Cum Laude with a BS in Electronic Media, Arts, and Communication (EMAC) with a concentration in Graphic Design.