Alyson Coutts
Graphic Designer // New York City

Resume

Experienced Creative Design Professional
Creative thinker and executor with extensive experience in email, print and web design for multiple creative design departments and agencies. Efficiently translates marketing objectives into effective and successful creative solutions for email marketing campaigns, out-of-home advertising campaigns, brochures, postcards, sales material, advertisements, logos, promotional items, internal and external corporate publications and websites from concept to completion.

Creative Director, Selligent Learning @ Selligent Marketing Cloud
New York, NY // April 2017 – December 2018
Responsible for branding, creative direction and production of all eLearning training videos for Selligent’s clients and partners

  • Assist team members with storyboards, scripting, screen casting along with audio recording and editing

  • Create animations as needed to illustrate complex technical concepts in a more simplified manner

Associate Creative Director @ Selligent Marketing Cloud
New York, NY // January 2014 – April 2017
Key member of Selligent’s (formerly StrongView) creative services team

  • Concept, wireframe and design email campaigns, display ads, landing pages and microsites for all of StrongView’s clients, with a focus on mobile optimization

  • Brainstorm and collaborate with strategy, client services and sales teams to help execute online marketing solutions for both existing customers and new sales opportunities

  • Provide creative sales support regarding digital and cross channel lifecycle messaging, storyboarding and development of creative assets

  • Stay current on all new email trends and technological advancements

  • Major clients include: Barclaycard, Choice Hotels, Discover, Extra Space Storage, InterContinental Hotels Group (IHG), Overstock.com, Roku, Vente-Exclusive

Art Director @ Yesmail Interactive
New York, NY // April 2012 – December 2013
Design team lead for Yesmail’s East Coast & European creative clients

  • Oversaw the design of email, landing pages and microsite layouts while managing and directing designers on a design vision

  • Lead all client meetings and managed multiple projects with multiple clients from start to finish

  • Created company’s mobile responsive email design initiative & implementation

  • Worked collaboratively with copywriters, production staff and account management on a daily basis to respond to inquiries and resolve issues

  • Major clients include: Brother International, Coca-Cola, Domino’s, eBay, Feld Entertainment, HP, Intel, Journey’s, kgbdeals, Lancôme UK, Marriott Rewards, Odwalla, Party City, Scholastic, See’s Candies, VSP, Webroot

Senior Graphic Designer @ Seamless
New York, NY // August 2007 – February 2012
Hired as Seamless’ second in-house graphic designer and quickly took over all aspects of the marketing team’s offline and email design projects.

  • Managed creative process from concept though delivery including design, production, interdepartmental approvals and deadline management for all offline marketing materials

  • Strategized alongside email marketing team on all communications for lifecycle, early engagement, discount and event emails while designing, coding and testing to comply with email best practices as well as business needs and goals

  • Lead the design process and implementation of all offline and email design projects to support the launch of the complete rebrand of SeamlessWeb to Seamless

  • Designed 3 successful national out-of-home advertising campaigns that lead to an increase in new customers in targeted neighborhoods

  • Interacted directly with senior executives on marketing strategies

  • Managed freelance designers and mentored junior designer

  • Managed and interacted with all outside print vendor relationships

Web Designer @ Humanscale
New York, NY // April 2006 – August 2007

  • Created numerous microsites for different departments as well as maintaining content and accuracy of Humanscale.com

  • Implemented company’s first email marketing program and selected an email service provider that best fit their goals and needs

  • Supported Art Director with print projects as needed

Graphic Designer @ The Advisory Board Company
Washington, DC // March 2005 – March 2006

  • Responsible for the branding, development, design, editing and production of Advisory Board printed materials, working closely with executives, authors, and senior managers across the firm in a highly collaborative process

Graphic/Web Designer @ Serotta
Saratoga Springs, NY // June 2003 – March 2005

  • Responsible for all print and web materials for a high-end bicycle frame company, including catalogs, postcards, advertisements, website design and administration

Specialties & Skills

  • Print design and production

  • Email design, best practices, coding and testing

  • Responsive email design

  • Web design, HTML and CSS

  • Adobe Creative Suite

  • Copywriting and editing

  • Mac and PC fluent

  • Microsoft Office

  • Photography

  • Social Media

  • All-around computer geek

Education

Rensselaer Polytechnic Institute (RPI)
Troy, NY // September 1999 – May 2003

  • Graduated Magna Cum Laude (GPA 3.78 out of 4.0) with a Bachelor of Science Degree in Electronic Media, Arts, and Communication (EMAC) with a concentration in Graphic Design in May 2003

New York University
New York, NY // Ongoing

  • Continuing education classes including Internet Copywriting and Street Photography

Studio Arts Center International
Florence, Italy // January 2002 – April 2002