I’m Alyson Coutts (rhymes with boots).
I am a New York City based designer / art director / creative director who loves making lists, Alice in Wonderland and going to too many concerts. I have over 15 years experience helping brands put their best creative marketing foot forward.
After growing up in Connecticut, I left the great Nutmeg state for the cold winters of Troy, New York to attend Rensselaer Polytechnic Institute where I majored in Electronic Media, Arts and Communication. After graduating, I worked as a designer for a high-end bicycle manufacturer in Saratoga Springs, a healthcare consulting company in Washington, DC and an ergonomic office furniture company in Manhattan. While all great early career jobs, it wasn’t until 2007 when I finally found my groove. I spent almost 5 years working at Seamless (then SeamlessWeb, now part of Grubhub) as the sole designer on their marketing team. I designed everything from plastic bags to emails to stickers to national out-of-home campaigns to rain ponchos for delivery people and everything else in between. We went from a small New York based startup to what is now the nation's leading online and mobile food-ordering and delivery marketplace.
Once I had enough of photos of food and ordering delivery from my couch, I decided it was time to change gears and make the switch from in-house to agency life. Since I had spent a huge part of my time at Seamless working with our email marketing team, it made sense for me to go 100% into email. In 2012, I joined the award-winning creative services team at Yesmail (now Yes Marketing) as the team lead for their east coast and European clients. I led a team of designers and copywriters that created templates, email campaigns, and preference centers for a multitude of clients. Two years later, I joined the team at StrongView (now Selligent Marketing Cloud) in a similar role. In both positions, I was able to work directly with many different types of companies.
The beginning of 2019 brought me some much needed time off to travel and now I am currently looking for my next big opportunity! I am open to any full-time or freelance role located remotely or in New York City.