At Selligent, I worked as the lead creative on the Roku account, collaborating closely with their team to develop engaging email marketing campaigns. My primary focus was designing a flexible primary template system used across all Roku marketing emails, alongside creating 2–3 custom campaigns each week.

In partnership with production and account teams, I ensured all creative assets were delivered on time and aligned with campaign goals. I also collaborated directly with Roku’s external partners — including HBO, Showtime, and MTV — to secure approvals and maintain brand consistency across campaigns.

Because Roku’s platform highlighted video content, I designed numerous animated GIFs to showcase movies and TV shows in a dynamic, email-friendly way while adhering to best practices.