At Selligent, I worked with InterContinental Hotels Group (IHG) — a global hospitality company with over 6,700 hotels worldwide — managing marketing and transactional emails across more than 15 brands. I helped design a primary email template system capable of generating over 30,000 automated variations, ensuring consistency and scalability across campaigns.

The template was updated several times a year to align with best practices and emerging technologies, keeping IHG’s email communications modern and effective. In addition to design and production, I also provided creative strategy support to IHG’s internal marketing team and their Agency of Record, helping shape campaigns at both tactical and strategic levels.